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Research papers

Reorganization of the agricultural distribution in France

This paper deals with the reorganisation of agricultural distribution in France and the implications thereof on marketing research in the agricultural field. Due to internal as well as external factors, the current structure of agricultural...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Brieuc Martin-Onraet, François Attali
June 15, 1987
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Citation

Martin-Onraet and Attali (1987a, June 15). Reorganization of the agricultural distribution in France. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reorganization-of-the-agricultural-distribution-in-france


Research papers

What price advice?

This paper will describe how a sector within the British agricultural industry has been required to adjust to the political and economic problems in agricultural production prevalent in the 1980's. During the Second World War and in subsequent...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Christine Ward
June 15, 1987
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Citation

Ward, C. (1987a, June 15). What price advice?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-price-advice-


Research papers

Getting the message across

This paper seeks to demonstrate how a programme of research which segments farmers according to their general attitudes and approach to their work can influence the communication strategies employed by manufacturers. Many manufacturers use market...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Peter J. Hayes, Christine Ward
June 15, 1987
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Citation

Hayes and Ward (1987a, June 15). Getting the message across. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-the-message-across


Research papers

The Nipo-agrimonitor

The paper consists of two parts: 1. Part one describes the starting point of the Agrimonitor. This starting point is strongly connected with the understanding of and experience with some features of Dutch agricultural research in general and the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Thieu H. Hendrinks, Elzo M. Boerema
Company: NIPO
June 15, 1987
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Citation

Hendrinks and Boerema (1987a, June 15). The Nipo-agrimonitor. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-nipo-agrimonitor


Research papers

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Nick Young
June 15, 1987
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Citation

Young, N. (1987a, June 15). The EC policy for cereals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ec-policy-for-cereals


Research papers

The measurement of sales of animal health and veterinary products in Europe

My paper starts with a brief description of EFPIA, which was established in 1977 to represent the pharmaceutical industry in W. Europe and refers to its changing role in the animal health field within the past year. It consists of sixteen...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John W. Prior
June 15, 1987
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Citation

Prior, J. W. (1987a, June 15). The measurement of sales of animal health and veterinary products in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-measurement-of-sales-of-animal-health-and-veterinary-products-in-europe


Research papers

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Odile Peixoto
Company: BVA Group
June 15, 1987
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Citation

Peixoto, O. (1987a, June 15). Prospective study on the future of agricultural distribution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/prospective-study-on-the-future-of-agricultural-distribution


Research papers

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Howard Biggs
June 15, 1987
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Citation

Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/farmad


Research papers

Changing patterns of pesticide distribution

Seven countries: France, Italy, Germany, the United Kingdom, United States, Japan, and Brazil account for 55 to 60% of annual pesticide sales. Co-operatives account for approximately 40% of sales to the more than 12 million growers in these markets....

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jeanie H. Ayers
June 15, 1987
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Citation

Ayers, J. H. (1987a, June 15). Changing patterns of pesticide distribution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-patterns-of-pesticide-distribution